Always good to start the day with a view like this (can you spot @StPaulsLondon). Thanks @FuturesCo #slowgrowth pic.twitter.com/7B5FQLeHPa
— Claire Davies (@clairedavies) July 12, 2016
We had a breakfast briefing in London last week to outline the slow growth story to clients and to colleagues in the Kantar group. This post just catches the story quickly, in a Storify sort of a way, to give a quick impression of the event. Our thanks to Coley Porter Bell for hosting us at Sea Containers House on the south bank of the Thames, close to St Pauls.
Our #SlowGrowth London breakfast briefing with @ColeyPorterBell
– #SlowGrowth is real
– Demand is falling
-The trick: create new demand— The Futures Company (@FuturesCo) July 12, 2016
This is the slow growth story in three lines: yes, it’s real; for businesses the effective is to push demand down; businesses that stay ahead of falling demand do it by creating new demand, spotting new “pools of value” and moving into them.
So: slow growth is real. The grey bars show the recessions over the last 50+ years. After each one, recovery is slower and the new peak is lower.
#SlowGrowth is in long run decline since 1960. pic.twitter.com/guYimk04Xv
— The Futures Company (@FuturesCo) July 12, 2016
This creates a vicious cycle for demand.
Declining middle class challenges conventional growth models #Slowgrowth pic.twitter.com/qkmL3tbegi
— The Futures Company (@FuturesCo) July 12, 2016
The typical ways companies have responded to falling demand aren’t working any more. What’s needed is deeper forms of innovation–it’s not just about marketing anymore.
This isn't a marketing problem. This is a whole business problem. Our @FuturesCo talking about #slowgrowth
— Kantar (@Kantar) July 12, 2016
We think that creating demand involves business model innovation. Our analysis suggests there are four kinds of business model innovation, at heart.
4 principles for innovation in #SlowGrowth. Great examples from @Airbnb @Zipcar @GarminUK and @Mercadona_ . pic.twitter.com/yxIfZdxfat
— Coley Porter Bell (@ColeyPorterBell) July 12, 2016
There are also some principles for innovating in slow growth markets.
RT FuturesCo "RT KLPRagency: 4 key principles for #innovation in #slowgrowth markets FuturesCo #DefyingGravity pic.twitter.com/qkEz2Iqmz4"
— Mark Inskip (@Inskipmark) July 12, 2016
The biggest danger, to borrow from the great management writer Peter Drucker, is acting as if nothing has changed.
The #SlowGrowth challenge in the words of #PeterDrucker. pic.twitter.com/mZ5iR87ki1
— The Futures Company (@FuturesCo) July 12, 2016
Our Futures Perspective report on slow growth can be downloaded here. There’s also a version on Medium. We’ll be publishing more on our new thinking about business model innovation shortly.
The post The slow growth story appeared first on futures blog.
